My central thesis is that AT&T is innovating.

The second year of a creative project is being launched.

This isn’t the boring stock our grandparent’s held.

Innovation. That has been my central thesis around AT&T (NYSE:T) over the last two years. There is a mobile revolution happening and AT&T is leading the way. And look at the moves for the stock in 2016. Yes AT&T pays its nice and slowly growing dividend and that’s why I bought it. But in the last year, AT&T has been on a path that sets it up for growth through its drive to innovate. How so? How about its unprecedented company push to integrate its DirecTV content with mobile by offering the best new customer deals I have seen in years? Or its push to be first on 5g technology? These moves separate AT&T from the boring old “toll-road” type company it was long known to be. About a year ago I covered the creation of the Hello Lab. This unique experiment is now about to enter its second year. It’s hard to believe a year went by that fast.

Some of you who own the name might be aware of what it is. This innovation was a year-­long project featuring 10 digital creators at the forefront of mobile entertainment. This project extended my thesis that AT&T wants to push its mobile entertainment complex to drive customer loyalty and new customer sign-ons. The Hello Lab project is AT&T’s recognition that everything is moving to mobile and a connected community, thanks to tech and social media. The Hello Lab blends both of these on AT&T’s network.

What is it? Well The Hello Lab offers community-driven content on AT&T’s network, moving toward an innovative and long-term pledge to be the mobile company that allows so-called global influencers to create and market their content. The Hello Lab was designed with the idea that it would connect internet mega­-influencers, such as You-Tube stars, Snapchat (NYSE:SNAP) legends, Instagram leaders etc., to their mobile and social communities through new content series, live experiences, digital albums, special contests, giveaways and more.

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